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Why is Direct Mail Marketing booming?
A recent Panorama study showed that almost 6 million adult Australians have indicated that they like to receive special offers through Direct Mail. Also, there is evidence that over 50% of them have bought a product or service from a Direct Mail offer.
As the world gets smaller, it is easy to reach millions of households in which people are interested to get offers but who are unable to locate good offers on purchases they may wish to make. Direct Marketing gives them the chance to look through a variety of exciting offers from which they can choose what they need.
The advertising industry relies on the data from research and information services in order to find the right routes to the Direct Mail Marketing avenues. The internet has confused most consumers with its overloaded websites which move people from link to link every few seconds. Most people who browse the web to find information are usually unable to find what they need. The advantage of Direct Mail is that it allows easy access to each person with the strength and focus of one-on-one discussion.
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What are the steps to the Direct Mail system?
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